Thursday, September 3, 2020

Generate Ideas Of The New Products Marketing Essay

Create Ideas Of The New Products Marketing Essay This is an undertaking for Mr Bean to dispatch another item for another fragment. The procedure begins from thought age, thought screening, business examination, item advancement, test advertising and finishes at 4Ps. Picked Segment The new picked section is focusing on families, particularly, the gathering of individuals who like soya bean food and don't go to Mr Beans outlets regularly. The majority of Mr Beans items are with short timeframe of realistic usability or hard to store subsequent to selling. For the most part, the items are eaten soon after being sold. This limits the deals. The purchasers wouldnt purchase a great deal by one time. Also, the items are not accessible at home. On the off chance that the buyers don't pass by Mr Beans outlets, the items are not accessible. In this way, Mr Bean may lose a ton of business openings. The new fragment can length the timespan for purchasers to expend Mr Beans items. It will expand Mr Beans deals clearly. In any case, then again, new items in this section will influence the deals of existing items. A few buyers may don't accepting items from Mr Bean when they pass by the outlets. It might be on the grounds that that they have recently eaten some Mr Beans comparative items at home or they would eat at home. Thinking about the stun area and time of the utilization, the impact will be slight. By and large, the new section is required to drive up Mr Beans deals fundamentally. The new items are required to have a long time span of usability and be anything but difficult to store, with the goal that they are accessible for the families at home. 2 New Product Development 2.1 Idea Generation To create thoughts of the new items, inside and outer reviews were held. The thoughts were made by the representatives and clients of Mr Bean. They are the accompanying: Soy milk power: Instant soy milk. Dried bean curd: Traditional dried bean curd with bundle. Soya bean: Use correlative marking with a soy milk creator maker. What's more, sell soya bean as the principle material. Vacuum-stuffed hotcake: New taste with bundle, the item can be put away at home. Mascot treat: Cookies with various state of Mr Beans mascot. Packed away soy milk cereal: A blend in with soy milk power and got dried out oats. Solidified steam stuffed bun: A customary and well known food. Boxed dessert: Different to Mr Beans existing delicate serves. 2.2 Idea Screening After the thought age stage, the new item thoughts were assessed through some inward standards, for example, the consistency of the organization situating, of Mr Bean. Soy milk power: The creation technique for soy milk power is mind boggling. What's more, some enormous hardware is required. Mr Bean cannot create it now. Dismissed. Dried bean curd: Dried bean curd can be created effectively by straightforward apparatuses. Acknowledged. Soya bean: Directly sell soya bean takes low cost. Creation isn't required. Acknowledged. Vacuum-stuffed flapjack: The new taste hotcake is fundamentally the same as the current ones. Ease and straightforward gear is required. Acknowledged. Mascot treat: The creation procedure is straightforward. Also, apparatuses to cook treats are anything but difficult to get. Acknowledged. Sacked soy milk oats: This new item depends on soy milk power. Since Mr Bean cannot create its own soy milk power, dismissed. Solidified steam stuffed bun: Not soya bean related food. Conflicting to organization situating. Dismissed. Boxed dessert: New hardware is required. Yet, it is little and modest. Acknowledged. The Screening result is as the table beneath: No. New Ideas Screening Result Acknowledged Dismissed 1 Soy milk power 2 Dried bean curd 3 Soya bean 4 Vacuum-pressed flapjack 5 Mascot treat 6 Packed away soy milk oats 7 Solidified steam stuffed bun 8 Boxed frozen yogurt 2.3 Business Analysis After the Idea screening, at that point the leftover 5 thoughts were inspected by some outside components. Cost, deals and benefit need be considered in business investigation stage. Dried bean curd Cost: The primary crude material is soya bean. What's more, just basic instruments are required. Cost ought to be low. Deals: Its a conventional food with a long history, request might be high. As a soya bean food related organization, the brand can assist with getting extensive deals. Benefit: Considerable deals with minimal effort causes it to be truly productive. Soya bean Cost: Only some bundling charges are required. Deals: Lots of Singaporean dont like to cook at home, so the interest might be low. What's more, its an accommodation item, Sales might be frustrating. Gainfulness: Even expense is low, Sales might be additionally low. Its not gainful. Vacuum-pressed hotcake Cost: The expense of a vacuum-pressed hotcake with new taste is very comparable with the current ones, simply need additional bundling charges. Deals: Since the new hotcake can store at home, both interest and deals are relied upon to have a clearly increment. Gainfulness: Net overall revenue ought to be fundamentally the same as flapjack. Benefit ought to be high with acceptable deals. Mascot treat Cost: Cookies are anything but difficult to make with straightforward devices. Crude materials are additionally modest. Cost is required to be low. Deals: Most of the mascot treat darlings ought to be little kids. This constraint limits the interest. Deals might be low. Productivity: Because of the low deals, it cannot create fulfilling benefit. Boxed frozen yogurt Cost: The strategy and formula are not quite the same as existing dessert, yet cost is fundamentally the same as, both are low. Deals: Singapores atmosphere invigorates the interest of dessert. Deals are required to be multiplied. Productivity: High deals and minimal effort can bring great benefit. In view of the productivity, the outcome is as the accompanying table: No. New Ideas Investigation Result Acknowledged Dismissed 2 Dried bean curd 3 Soya bean 4 Vacuum-pressed hotcake 5 Mascot treat 8 Boxed dessert 2.4 Product Development After numerous assessments, the rest 3 thoughts are forming into items. Dried bean curd The item is cut into little squares and with a light taste. As the principal item in this product offering, pick unique taste. Pick plastic as the bundling material. Some piece of the bundle ought to be hyaline, with the goal that the purchaser can see the dried bean curd inside. Net weight is set at 150 gram for every pack. So the shoppers can gobble up one pack one time. The mark should show the flavor. Vacuum-pressed hotcake The new taste hotcake was structured as a jam taste. It held the delicate surface of the current ones. To diminish pressure on the item, the space inside the bundle ought to be fixed. So it can have a decent appearance. The same number of other vacuum-bundle, utilize plastic as the material. Utilize explicit shading to show the flavor. Single pack can fit clients conduct. Boxed dessert Boxed dessert is distinctive to Mr Beans existing delicate serve. The new item has a moderately high hardness and low stockpiling temperature. Its progressively reasonable for transportation and capacity. Strawberry taste is a typical taste my different rivals use, and is truly appropriate to be picked as the preference for the new item. Pick paper as bundling material. Also, the bundle should typify the flavor by shading. Net substance is 1L, a typical amount on the market.The name should feature the new element: it tends to be store at home. 2.5 Test Marketing Test advertising is to attempt to construe the reaction of a full-scale dispatch by a little territorial test. The outcome might be not dependable (McDonald Christopher 2003, p.180). So picking a perfect area can improve the unwavering quality of the test outcome. Singapore is a little nation. This can help improve the precision of the test showcasing. What's more, the advantageous open transportation makes the development of mass extremely dynamic, particularly in MRT stations and transport trade center points. So picking the outlets in these spots to dispatch the models can get a generally solid information. The outlet in Toa Payoh Hub is a perfect spot to lead the test. In area, it is at the inside piece of the nation. What's more, the traveler stream is high. Cost is one of the contemplations for the customers in their expending conduct. So the costs of the three items depended on the variable expense. Furthermore, the commitment edge was set at 30% of the variable expense. So the selling costs are the accompanying: Dried bean curd: 0.9 SD per pack Vacuum-stuffed flapjack: 1.2 SD per pack Boxed frozen yogurt: 4 SD for each container Simultaneously, the clients who purchased the new item were approached to partake in an overview. Clients casted a ballot to their preferred new item. The test went on for a month. At that point the information was gathered and dissected by Mr Bean. The outcome is as the accompanying diagrams: From the diagrams, the deals of boxed dessert were a long ways ahead to the next two. What's more, in clients decision, dried bean curd neglected to get a decent acknowledgment by most clients. The level of vacuum-stuffed flapjack and boxed frozen yogurt among the client is fundamentally the same as. Boxed frozen yogurt got a slight lead. Joining with information from all viewpoints, the consequence of test stamping is as the accompanying table: No. New Ideas Investigation Result Acknowledged Dismissed 2 Dried bean curd 4 Vacuum-pressed hotcake 8 Boxed dessert 3 Commercialisation Promoting blend is all the time utilized in complex showcasing techniques. It includes both focused on clients and companys objective (DIMCC 2008). Boxed frozen yogurt ought to be named an item, so the showcasing blend should base on 4Ps. 3.1 Product Item is the most significant part during the 4Ps. The entire promoting blend bases on the items. Qualities The new boxed dessert is named a sort of standard frozen yogurt. Its very not the same as delicate serves in formula, hardness, taste, stockpiling, process, and so on. So it is another item in another product offering in Mr Bean. What's more, the taste is strawberry, an exceptionally basic flavor available. So it is increasingly plausible to be acknowledged by the purchasers. Standard frozen yogurt is fitting for some sorts of flavors. So it is conceivable to make an interpretation of it into a progression of items to length the item life circle. Diverse to numerous other ordinary frozen yogurt available, Mr Beans boxed dessert utilizes soya bean as one of its crude material. Bundling Bundle is an

Saturday, August 22, 2020

Machiavellis The Prince Is An Outstanding Book. It Presents The Theme

Machiavelli's The Prince is an exceptional book. It presents the subject of how to enjoy a quality lifestyle and be a decent Prince. The great Prince is somebody who is rarely apprehensive. He enjoy a luxurious lifestyle by startling others. Machiavelli discusses how the Prince is somebody who realizes that how will generally be a representative. He says, If you need to be a decent Prince, at that point you ought to be a decent Prince. (p. 45) My proposal is that easy street originates from being a decent Prince. Machiavelli was one time an Italian. Yet, there was no Italy. He was living in a spot called Italy, which was in Florence. He enjoy a luxurious lifestyle. I believe that today when individuals enjoy a luxurious lifestyle, they call it like pimping. Like we said in class, being head of Italy (or Florence) was resembling a Pimp Daddy. That is somewhat what Machiavelli was about, which helps us to remember the rapper Machiavelli. I believe that easy street resembles Pimping. All in all, the Prince is a pimp. Book index Machiavelli, The Prince. first release. Introvert Press, 1523.

Friday, August 21, 2020

Nature and Love in the Poetry of Dafydd ap Gwilym :: Poetry

Nature and Love in the Poetry of Dafydd ap Gwilym Exposition is 1550 words long Dafydd ap Gwilym has been acclaimed as the best writer of the Welsh language. As Rachel Bromwhich remarked, Dafydd’s life agreed marvelously in both time and spot with an extraordinary chance to mate the new with the old (Brom 112). Maybe mate is a more fitting selection of words here than Rachel proposed. As his verse delineates, Dafydd attempted to mate a large number of things in his time; the man is deified as a bundle of seething hormones. A self-broadcasted Ovid’s man, Dafydd enjoyed recognizing himself with the legitimate wellspring of elegant love, a new pattern in Wales during his life (Summer 29). Love, explicitly elegant love, was among the new topics Dafydd converged with the customary subjects like nature. Indeed, even the antiquated subject of nature, under Dafydd’s shaping, took on new structures. Dafydd embodied components of nature to be his confided in delivery people in sonnets, for example, The Seagull. In the Holly Grove, nature is quietly de picted as a fortification or defender of sorts. Varieties of these components of mystery, ensured, and isolated love work with pictures of nature all through Dafydd’s verse. In any case, nature is by all accounts considerably more than a comrade or simple factor as he continued looking for adoration; Dafydd’s sonnets, for example, Mystery Love recommend that nature is basic in this undertaking. In spite of the fact that Dafydd’s endeavors at affection are not constrained to the characteristic domain, sonnets, for example, Inconvenience in a Tavern make it obvious that just in the normal setting is Dafydd a fruitful sweetheart. Components in the verse of elegant love express the requirement for a relationship to stay mystery. The object of a poet’s love in these sonnets is ordinarily a hitched lady, or out of reach by some different methods. Andreas Capellanus’s The Rules of Courtly Love catches this component of prohibited love by saying, marriage (was) no genuine reason for not adoring (Cap 115-116). As Patrick Ford astutely called attention to, the need to keep up mystery in an illegal issue is anything but another plan to current perusers. These components of cultured love don't escape Dafydd’s verse. His sonnet Mystery Love, among others, stresses the degree of mystery vital in keeping up a relationship. Dafydd views himself as an educated darling, who found that The best type of the words that work/Is to talk love in mystery (Sec 1-2).

Saturday, June 6, 2020

Production and Operation Management Assignment - 275 Words

Production and Operation Management Assignment (Essay Sample) Content: Name Instructor Course Date Production and Operation Management Assignment Entelligence IT is a data storage equipment installer company located in Houston, Texas. The CEO of Entelligence IT, Steve Satterwhite à ¢Ã¢â€š ¬Ã¢â‚¬Å" in 2003- wanted to increase the capacity of their operation to meet the demands of the ever increasing competition. Perhaps their competitors and other business stakeholders wondered how - under Satterwhite's leadership - the company is growing at 40% per year. Business prospects are incredible, with a 500% annual profit realized in the past few years. He is such a model manager. To him, production and operation management is a simple task as long as one works from the top. This study was not centred at Entelligence IT only, it is a study showing the importance of production and operations managers to lead by example. Mr Steve accentuated the need to do the right thing, even if it may cost one's job, reputation, employee, or client. In fact, when someone violates internal company policies or the law, he/she will bear the consequences. The company will definitely spoil its image. Doing the wrong thing creates unforgiving situations, so it must be avoided at all costs. The study recommends managers to apply their technical skills to discharge their duties with high precision. Soft skills such as such excellent communication skills and good attitude are the fun...

Sunday, May 17, 2020

Macbeth, By William Shakespeare - 1954 Words

In the play, Macbeth is constrained by his significant other Lady Macbeth to accomplish his aspiration of turning into the King of Scotland. However, he is tormented toward the end of the play by the blame of slaughtering the King of Scotland and taking his royal position by settling on wasteful choices. He is compelled to murder anybody that gets in his direction that is debilitating to remove his royal position from him. Macbeth was constrained by Lady Macbeth by her continual scrutiny of his masculinity by his unwillingness and executing the general population that got in his way.He would not like to murder them since he was feeling regretful of slaughtering his ruler that he was faithful to his companions that he battled adjacent to†¦show more content†¦Scene 1. Line 10) makes Macbeth feels that he s getting the crown reasonably, yet he s really getting the crown erroneously by settling on the wrong choices (Langis). Jorgensen discloses how Macbeth tries to hold his po sition of royalty by going to three sisters. The witches caution Macbeth about Macduff in light of the fact that the witches surmise that he is up to something and it can debilitate his desire, so Macbeth sends officers to Macduff s mansion to execute him since he s as of now feeling remorseful of murdering Duncan and when the fighters arrive Macduff had as of now fled to Malcolm for his assistance to stop Macbeth, yet Macduff committed an error of deserting his family and Macbeth kills Macduff s family since it made Macbeth irate that Macduff went to go get assistance from Duncan s child Malcolm. When Macduff returns again from England Ross admits to Macduff that his family has been killed by Macbeth since he wasn t there. At that point Macduff likewise sets an aspiration of slaughtering Macbeth, so he can get exact retribution for the murder of his family (Jorgensen). Macbeth s goal makes him end up being unmanly, so his significant other needs to invigorate him into holding his r espected position. Then again Shakespeare utilizes masculinity toShow MoreRelatedMacbeth by William Shakespeare770 Words   |  3 PagesThe play Macbeth is written by William Shakespeare. It is believed to be written between 1603 and 1607 and set in eleventh century Scotland. It is also believed to be first performed in 1606. It is considered to be one of the darkest and most powerful tragedies. Macbeth, set in Scotland, dramatizes the psychological and political effects produced when evil is chosen to fulfill the ambition of power. The Tragedy of Macbeth is Shakespeare’s shortest tragedy and tells the story of Macbeth, a ScottishRead MoreMacbeth, By William Shakespeare1425 Words   |  6 PagesMacbeth Just Can’t Wait To Be King Everyone has a quality that they do not like about themselves. Some people struggle to be social, others may be too controlling of people. The list goes on and on, but the point is that everybody has a particular quality that they must learn to control or else that particular quality can get out of hand. Of course, one could write a list of characters that have major flaws. There is no better example than William Shakespeare’s character, Macbeth, in The TragedyRead MoreMacbeth, By William Shakespeare1409 Words   |  6 Pages â€Å"Fair is foul, and foul is fair: Hover through the fog and filthy air.† On October 17th, I had the pleasure of going to see Macbeth performed at the Shakespeare Tavern. Along with its reputation for being â€Å"cursed,† Macbeth is also known as one of the crown jewels of William Shakespeare’s repertoire. In my opinion, the central concept of this particular retelling of the play was the murkiness of character. Throughout the pla y, the many characters go through fierce temptation and strife, and noneRead MoreMacbeth, By William Shakespeare1203 Words   |  5 PagesMacbeth is a play based on King James I, it was written by William Shakespeare, however this play isn’t a king and queen fairy tale, but it’s a play about greed and guilt, chaos and murder and three evil witches who use prophecies to influence Macbeth to do bad things, using flattery would instigate his inner ambition to become king, which in the end doesn’t lead to a very happy ending. Shakespeare’s, Macbeth, was written in the early Jacobean period. During those times, women had no power, theyRead MoreMacbeth, By William Shakespeare1243 Words   |  5 PagesIn William Shakespeare’s â€Å"Macbeth†, the author portrays the main character Macbeth as a very tortured and flawed individual whose actions only serve to further unravel him. He is conflicted and power hungry, which drives him to perform evil murders and become a ruthless person. Macbeth’s moral compass is not resilient enough to withstand his wife’s manipulations and he is provoked to act on his malicious thoughts of murder. The author explores the terrible effects that ambition and guilt can haveRead MoreMacbeth, By William Shakespeare Essay1487 Words   |  6 Pagesreaction†. Macbeth by William Shakespeare is a tale which illuminates the consequences of violating the â€Å"Natural order†, the hierarchy of beings in the universe. When Macbeth, a warrior wel l-known for his courage and bravery, murders King Duncan acting on his unchecked ambition to claim the throne, the order was disrupted, the result†¦chaos. Shakespeare uses symbolism to illustrate the atmosphere of the play as the natural order is flung into a state of turmoil. These techniques used by Shakespeare is usedRead MoreMacbeth, By William Shakespeare1483 Words   |  6 Pagesdifferent references in the play of how a king deals with power and if they use it for better or for their own personal gain. In the play Macbeth, by William Shakespeare, Macbeth’s obsession with his journey to power leads to his failure. This obsession is demonstrated through the prophecies, the murder of his best friend Banquo, and his own demise. Macbeth demonstrates that he is incapable of mastering the power and responsibilities of being a king. This is indicated throughout the play with theRead MoreMacbeth, By William Shakespeare1045 Words   |  5 PagesBlood appears in only two forms, but many times in Macbeth by William Shakespeare; between the war scene at the beginning of the play and the lifting of Macbeth’s severed being lifted by Macduff at the end. It can be said that Macbeth could have been written in blood that there is such a large amount. What is unique about blood in Macbeth is that the â€Å"imaginary blood† or the guilt that the murderer feels plays more of a role of understand and amplifying the theme of the play, that blood is guiltRead MoreMacbeth, By William Shakespeare1431 Words   |  6 Pages Macbeth, though originally a valiant and prudent soldier, deteriorates into an unwise king whose rash decisions conclusively end in the atrophy of his title, power, and position. Several facto rs contribute to the downfall of Macbeth, which produce a contagion effect and ultimately end with his demise. He receives help from his â€Å"inner ambitions and external urgings† which result in his downfall (Bernad 49). The â€Å"external urgings† consist of the weird sisters who disclose his prophecies, which enlightenRead MoreMacbeth, By William Shakespeare2060 Words   |  9 Pagesthe green one red Macbeth Quote (Act II, Sc. II). Out, out, brief candle! Life s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing. Macbeth Quote (Act V, Scene V). These quotes have been taken from play Macbeth written by William Shakespeare. Like these quotes there are hundreds and thousands of such heart touching quotes written by Shakespeare in his many different

Wednesday, May 6, 2020

Network Security Is Becoming A Big Issue For Many Companies

With technology evolving as rapidly as it is, network security is becoming a big issue for many companies. Publicly sharing information on cloud networks and other platforms are making for convenient but very vulnerable systems. So the leading tech companies really need to devote more resources into their security teams and fight back against the hacking attacks. The â€Å"Lizard Squad† and any other hacking group are constantly learning new ways to hack into a company’s security system; companies like Sony and Microsoft need to staff their security team with people who know and learn the world of hacking perhaps more than the hackers themselves. Good security team will be proactively searching for holes in the security system and address them†¦show more content†¦(Whitman and Mattord, pg 88). In other words, it occurs when thousands of computers continually bombard the same server, or group of servers, to intentionally overtax it. Since the Lizard Squad is a fairly new hacking organization, there are still little we know about them. Recently two of its members have been arrested, 22 year old Vinnie Omari, and 17 year old Julius Kivimaki. According to the Daily Dot reports, on December 29, 2014, police raided Omari’s home. â€Å"He was arrested on suspicion of fraud by false representation and Computer Misuse Act offences† stated Thames Valley Police Department. However currently he is out on bail until his hearing. Juliius Kivimaki, who goes by the alias name â€Å"Ryan† also got arrested. However since being a minor, there was little information about his arrest. However unlike Omari, Kivimaki remains in Jail till this day. Kivimaki even had an interview with Sky News, and explained to them that they have at least 15 members who all go by alias name such as dragon or Chameleon, and that there is a great variation in age, youngest member being only 13. Besides the famous notorious attack on Sony and Microsoft conduc ted by the Lizard Squad, they have attacked other various companies such as Twitch.tv and even launched an attack on North Korea. On August 18, 2014 servers of the game League of Legends, where taken offline with a DDoS attack; this was claimed as Lizard Squad’s

Child and Adolescent Health for Mia Case- myassignmenthelp.com

Question: Write about theChild and Adolescent Health for Mia Case. Answer: Introduction The episode of kid mishandle that is an occurrence of abuse is spreading like a concealed plague with various types of physical, enthusiastic and sexual abuse that is occurring all around the world (NCL, 2009, pp 1-7). A huge number of kids faces death when taken into consideration each year when subjected to mishandle and numerous more cases remain undetected and unrecognized in urgency and clinic stores. The security which is taken into consideration is the physicians who support these youngsters to provide them their ordinary course of live (Hockenberry and Wilson, 2013). It is accounted for that youngsters who have been subjected to physical mishandle once are well on the way to be subjected to a similar condition once more. These cases of unrecognized exacted wounds have a shot of half to reoccur and 10% possibility that may lead to death. In this way it is essential that not only treatment should be provided but is also essential to minimize them from environment (Pillitteri, 2010). When the ratio of the cases increases then the main duty is of physician to stop these incidents to take place again and again. Again a strong relationship has been taken into consideration which was related with child abuse and low improvement of the cerebrum and issues related to learning alongside poor language structure and broad medical problems separated from setbacks which promote death. It is seen that the case of child abuse is increasing day by day when discussed with nurses of the hospital. This is on account of cancer and other physical issues that can be determined and treated by having drugs and it is very difficult handle the child abuse in emotional way (Kellogg, 2007, pp 1235 - 1240).). Analysis of Mias Case It is seen that there are many challenges that are taken into consideration at the time of analyzing the case. These difficulties ascend when the abuse is dispensed on child with restricted or no verbal aptitudes. At that point all data is taken from the guardian or the individual who has taken the child by taking into consideration the case of Mia's mom. Again there may be two situations that may happen (Fallon, et al., 2010). Initially the care taker is unconscious of the damage that the child is subjected to and has no clue about the side effects that has taken place. In the present case is of the other situation relating to the way that the mother is an observer to the episode that has caused the wound and breaks in Mia's body (Bak-Klimek, et. al., 2014). It is something which is exceptionally testing, for a reason that when the care taker saw the episode it is easy for her to confuse the specialist and additionally overlook data for her own particular reasons as she may be the a buser (Lavoie-Tremblay, et. al., 2008). The visible bruises are the first which is taken into consideration and are visible easily towards the physical abuse (Bak-Klimek, et. al., 2014, pp. - 552). By taking into consideration Mias case the bruises are seen on the right thigh and also small bruises on the right calf. There are some old bruises also which are seen on her torso and also on neck. The inspection of head and many other body parts are taken into consideration. The inspection clearly states that there are many other bruises which are visible on the other side of the neck and which clearly states the abusive treatment. It is clearly stated that the bruises which are on the body of Mias are not because of the rolling from couch (Currie Widom, 2010, pp. 115-119). The Mias mother considers that the incident happened by falling from the couch and bruises are clearly seen in morning which are of yellow color. The color of bruise shows the injury in the body (Boyd, 2008). At the time of injury the color is red and after three days it turns into blue and on the sixth day the color changes into greenish and on 12th day the final color is yellow and then it slowly disappears It is seen that the color of Mias bruise is yellow in color and if the accident happened last night then it should be of red or blue in color (Hornor, 2010, pp 164 - 168). Mia bruises are seen in yellow color that indicates the long day of injury. The bruises are developed just because of the accidental falling at the night then the color should be of red or blue in color. In Mias case it has been diagnosed that there is a fracture in her femur which is only seen in case of a walking age child. These types of bruises are not seen on the nine month old child. In international injuries the areas which are taken into consideration are chest, back and genitals which were seen on the Mias body. Some bruises give the form of trauma (Kliegman, 2012). Also the professional are responsible in the case of Mias and the assistance is given to her in the process of healing. It is very essential that the nurse should provide support and assistance to the patient in effective way. The case is little difficult if taken into consideration the nine year. In the hospital the most essential role of nurse who provide support and assistance in effective way (Priebe Svedin, 2008, pp 1100 - 1105). If it is seen that there is abused then all the details should be included and should be summarized with all the details in the official language. A counseling session should be organized and this can be done by analyzing the back ground of the parents of Mias. It will help the nurse to know about their background, social status, and economic status and also with the details such as condition of married life (Ball, Bindler Cowen, 2013). The information will assist the nurse to give counseling to the parents and mainly to the mother so that it can be helpful in the case of Mia. Sometimes it is very difficult for the parents to understand the childs needs and which can lead to lack of parenting skills. These all aspects should be included in the counseling session. In this it is seen that the nurse should provide effective assistance so that the patient can recover as soon as possible and in effective way (Howard Brooks-Gunn, 2009). Conclusion A nurse plays an essential role as they are the first to investigate the reports of the crime and also have the duty to assist in opposing the incidents. A proper analyzes of the child history and background of the care giver and parents taking into consideration physical examination in case of Mia. It is seen that Mia cannot break her bones with bruises on her body by just falling from the couch (Fortinash Holoday-Worret, 2008). It is very essential to take into consideration the proper treatment and also take care that such incidents do not take place in future of the child and also on the growth. Baby requires love, care and also affection and abuses gives direct impact on the physical and psychological part of the baby which is very essential that parents understand in effective way. The main responsibility of the nurse is to provide support and assist the child and the society (Riley, et al., 2010, pp. 413-415). References Ball, J. W., Bindler, R. C., Cowen, K. (2013).Child health nursing. Prentice Hall. Bak-Klimek, A., Karat Zias, T., Elliott, T., Campbell, J., Pugh, R., Laybourn, P., (2014). Nature of child sexual abuse and psychopathology in adult survivors: results from a clinical sample in Scotland. Journal of Psychiatric and Mental Health Nursing, 2014, 21, 550557. Boyd, M. A. (Ed.). (2008).Psychiatric nursing: Contemporary practice. Lippincott Williams wilkins. Currie, J., Widom, C. S. (2010). Long-term consequences of child abuse and neglect on adult economic well-being.Child maltreatment,15(2), 111-120. Fallon, B., MacLaurin, B., Daciuk, J., Felstiner, C., Black, T., Tonmyr, L., ... Cloutier, R. (2010).Canadian incidence study of reported child abuse and neglect, 2008. Ottawa: Public Health Agency of Canada. Fortinash, K. M., Holoday-Worret, P. A. (2008).Psychiatric mental health nursing. Mosby. Hockenberry, M. J., Wilson, D. (2013).Wong's Nursing Care of Infants and Children Multimedia Enhanced Version. Elsevier Health Sciences. Hornor, G., (2012), 'Article: Medical Evaluation for Child Physical Abuse: What the PNP Needs to Know', Journal Of Pediatric Health Care, 26, pp. 163-170, ScienceDirect, EBSCOhost, viewed 10 August 2015 Howard, K. S., Brooks-Gunn, J. (2009). The role of home-visiting programs in preventing child abuse and neglect.The Future of Children,19(2), 119-146. NCL (2009). Child Protection fact sheet.The definitions and signs of child abuse. NSPCC,pp 1-7 Kellogg, N. D. (2007). Evaluation of suspected child physical abuse.Pediatrics, 119(6), 1232-1241. Kliegman, R. M. (2012).Nelson textbook of pediatrics. Saunders Elsevier. Lavoie-Tremblay, M., Wright, D., Desforges, N., Gelinas, C., Marchionni, C. Drevniok, U., (2008). Creating a Healthy Workplace for New-Generation Nurses. JOURNAL OF NURSING SCHOLARSHIP; 40:3, 290297. Pillitteri, A. (2010).Maternal child health nursing: Care of the childbearing childrearing family. Lippincott Williams Wilkins. Priebe, G., Svedin, C. G. (2008). Child sexual abuse is largely hidden from the adult society: An epidemiological study of adolescents disclosures.Child abuse neglect,32(12), 1095-1108. Riley, E. H., Wright, R. J., Jun, H. J., Hibert, E. N., Rich-Edwards, J. W. (2010). Hypertension in adult survivors of child abuse: observations from the Nurses' Health Study II.Journal of epidemiology and community health,64(5), 413-418.